Categories: SEO, Software Posted: February 27, 2026April 13, 2026 by Arthur Lee Google Analytics is a tool that tracks and reports website traffic, showing you how people find and use your site. Looker Studio is a data visualization tool that turns analytics data into customizable reports and dashboards that are interactive, easy to read, and are sharable. We use these on all our websites! Some of you are familiar with Looker Studio (screen shot below) which shows the various things Google Analytics is tracking. We have set up a template for Looker which shows the most common metrics such as: New users – People who visit your site for the first time (if you visit the site a million times you would still be counted as one person). Total views – Total number the content was viewed (if you visited the site a million times it would actually count as a million views). Average session length – Average time spent on the website. Engagement rate – Where users interact with your site, such as clicks on elements, scrolling, etc. Bounce rate – Determined by the percentage of visits to a single page divided by the total visits to the site. Often happens when users load and very quickly leave a site. Session – A single visit to the website regardless of how many pages. We can create public links to share internally or with clients if there is a need for metric reporting: https://lookerstudio.google.com/s/mDhtFPnhafI This may seem like a lot of data, but we actually can go even deeper with our analytics. We can get way more specific on what we are tracking such as: What users are clicking and interacting with such as accordions and sliders. How far down a user scrolls on a page. How do people navigate our website by following clicks on menu items and links. Quick Definitions just via the Google analytics Glossary What are you curious about? What can we track that would help the PM team? Please let us know!